Outpacers

Brand Kit • v1.2

Learn to Outthink the
competition through Outskilling

This single page renders real tokens, components, and examples so designers, engineers, and marketing can build consistently—no guessing.

Logo Usage

Linked PNG assets for pixel-perfect rendering. Monochrome generated via CSS filter.

Lockup (Dark on Light)

Outpacers dark wordmark with green arrow

White on Black

Outpacers white wordmark with green arrow on black

Monochrome (CSS)

Outpacers monochrome dark lockup generated via CSS filter

Inverted Monochrome

Outpacers white wordmark on black background

App/Favicon *

Outpacers green arrow mark

SVG Icon

Clear-space: 1× the height of the mark on all sides. Minimum digital size: 24px height.
* Use for app icons, favicons, avatars. Recommended 180×180 for Apple Touch; 32×32/16×16 for favicons.

Color System

Live tokens + copy-to-clipboard. Click a hex to copy.

Primary Purple
Buttons, links, key accents
Primary Hover
Interactive hover
Primary Focus Color
Focus state styling
Chartreuse Highlight
Button & slab highlight
Gradient Accent
Blue → Purple for single-word emphasis
Outthink Everyone

Neutrals & Surfaces

Header
Ink
Hairline Border
Soft Section BG
Promo Strip
Partner Logo Gray

Typography

Family: Inter (Regular, Medium, Semibold, Bold, ExtraBold) + Italics.

Everything you need to nail
your Next Interview

Lead (18/1.6): Clear, encouraging, high-trust. Keep line length ~68ch for readability.

Inter ExtraBold 800

The quick brown fox jumps over the lazy dog 0123456789

Inter Bold 700

The quick brown fox jumps over the lazy dog 0123456789

Inter Semibold 600

The quick brown fox jumps over the lazy dog 0123456789

Inter Medium 500

The quick brown fox jumps over the lazy dog 0123456789

Inter Regular 400

The quick brown fox jumps over the lazy dog 0123456789

Inter Italic 400

The quick brown fox jumps over the lazy dog 0123456789

Outsmart them
through Outskilling

Hero Headline (48/60): Bold, impactful messaging with chartreuse slab highlight.

Brand Gradient Text

Blue to purple gradient for emphasis: Outthink

Chartreuse Slab Highlight

Square slab with knockout (bolt) icon: highlight

Typography Scale

text-5xl md:text-6xl (48px/60px) with font-extrabold (800)

Line Height

leading-tight for dramatic, impactful headlines

 



Stylized Icon End-caps

Eight different icon options for end-of-sentence highlights with AI/tech themes.

Lightning Bolt (Default)
Outskilling
Layers/Stack Icon
Innovate
Brain Icon
Outthinking
Robot Icon
Agentic AI
Data/List Icon
Outbuilding
Rocket Icon
Accelerate
Logo Icon
Outpacing
Network/Connection
Connect
Simply Outbuild them for
your competitive advantage.

Mid-Sentence Highlight (48/60): Chartreuse slab applied to middle word for emphasis without icon.

Mid-Sentence Emphasis

Chartreuse highlight on middle word: emphasis

No Icon Variant

Clean slab without lightning bolt for subtle emphasis

Typography Scale

text-5xl md:text-6xl (48px/60px) with font-extrabold (800)

Line Height

leading-tight for dramatic, impactful headlines

Good, fast, cheap. Pick two

Italic Emphasis (36/48): Elegant serif italic for sophisticated contrast against semibold sans-serif.

Serif Italic

Libre Baskerville italic for elegant emphasis: emphasis

Color Accent

Purple accent color (var(--primary)) for visual hierarchy

Typography Scale

text-4xl md:text-5xl (36px/48px) with font-semibold (600)

Font Pairing

Bold sans-serif + elegant serif italic

Cutting edge skills that
actually get you promoted

Mixed Style (36/48): Complex typography combining semibold sans-serif, elegant serif italic, and accent colors.

Style Mixing

Semibold + italic + gradient + underline + emphasis combinations

Visual Hierarchy

Multiple emphasis levels for complex messaging

Typography Scale

text-4xl md:text-5xl (36px/48px) with varied weights

Line Breaks

Strategic line breaks for dramatic impact

UI Components

Buttons

Chips

Product Management
Data Science
Machine Learning
View all roles →

AI doesn't just make you smarter—it helps you outthink the competition. Join Outpacers today! →

Elevation & Radius

Card • radius 0.35rem • no shadow
Panel • radius 0.35rem • border
StatusPill / Label • full radius
Level up your AI skills and start Thinking in AI
to enhance your career. Try for free

Accessibility Checks

Primary button text ≥ AA ✔︎
Chartreuse slab w/ dark text ≥ AA ✔︎
Body text on white ≥ AA ✔︎

Photographs

Black and white photography with clean, square corners for a timeless aesthetic

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All photographs feature monochrome styling with sharp, square corners for a modern, minimalist aesthetic